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37. A is a vluable tool that enables a user to find information on the Web by specifying words or phrases known as keywords, which are related to a topic of interest. a. cookie b. server c. Web portal d. search engine 38. Web client software, such as Chrome, Firefox, Internet Explorer, Safari, and Opera, that are used to view Web pages are known as a. Web portals b. Web browsers c. Web analytics software d. search engines 39. is a process for driving traffic to a Web site by using techniques that improve the site's ranking in search results. a. Web content streaming b. Search engine optimization c. Tunneling d. Internet censorship