CHAPTER THREE: 21. The smallest piece of data used by a computer is a(n) _____. a. entity b. byte c. bit d. character 22. _____ is an approach that starts by investigating the general data and information needs of an organization at the strategic level and then examines more specific data and information needs for the functional areas and departments within the organization. a. Data selecting b. Enterprise data modeling c. Data cleansing d. Social graph analysis 23. A ______ is a collection of instructions and commands used to define and describe data and relationships in a specific database. a. data dictionary b. schema c. data definition language d. data manipulation language 24. With _____, the database is stored on a service providers server and accessed by the client over a network, typically the Internet. a. Internet access b. Database as a Service c. Software as a Service d. Oracle 25. Starting from monthly sales data, if you wish to get weekly then daily sales data, use the ___ feature. a. roll up b. drill down c. slice and dice d. extract data 26. A database is a collection of integrated and related _____. a. fields b. attributes c. records d. files 27. _____ is a special-purpose programming language for accessing and manipulating data stored in a relational database. a. Query by Example (QBE) b. Access c. Structured Query Language (SQL) d. Java

28. The position of a _____ is a non-technical position responsible for defining and implementing consistent principles for setting data standards and data definitions that apply across all the databases in an organization. a. data analyst b. data administrator c. database administrator d. data owner 29. _____ is the term used to describe enormous and complex data collections that traditional data management software, hardware, and analysis processes are incapable of handling. a. Data warehouse b. Data mart c. Big data d. Knowledge base 30. A _____ is a subset of a data warehouse that is used by small- and medium-sized businesses and departments within large companies to support decision making. a. data dictionary b. data model c. data mart d. data mine CHAPTER FOUR: 31. The ancestor of the Internet was _____. a. TCP/IP b. the ARPANET c. Telnet d. Web 1.0 32. _____ is a communication standard that enables computers to route communications traffic from one network to another as needed. a. The ARPANET b. A Uniform Resource Locator (URL) c. The Internet Protocol (IP) d. A Wi-Fi 33. The fiber-optic cables that span the globe over land and undersea make up the Internet _____. a. ultrastructure b. backbone c. layer d. protocol 34. _____ consists of server and client software, the Hypertext Transfer Protocol (HTTP), standards, and markup languages that combine to deliver information and services over the Internet. a. The Web b. A tag c. A cache d. The motherboard 35. The Internet is migrating to Internet Protocol version 6 (IPv6), which uses _____ addresses to provide for many more devices. a. 32-bit b. 64-bit c. 128-bit d. 256-bit 36. _____ refers to a computing environment where software and storage are provided as an Internet service and accessed with a Web browser. a. Grid computing b. Distributed computing c. Utility computing d. Cloud computing

37. A _____ is a valuable tool that enables a user to find information on the Web by specifying words or phrases known as keywords, which are related to a topic of interest. a. cookie b. server c. Web portal d. search engine 38. Web client software, such as Chrome, Firefox, Internet Explorer, Safari, and Opera, that are used to view Web pages are known as _____. a. Web portals b. Web browsers c. Web analytics software d. search engines 39. _____ is a process for driving traffic to a Web site by using techniques that improve the sites ranking in search results. a. Web content streaming b. Search engine optimization c. Tunneling d. Internet censorship 40. _____ is a good site to develop your professional network. a. LinkedIn b. Facebook c. Google d. Twitter