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William is a consultant who provides private consulting sessions to executive leaders. William is looking for a way to manage where his leads and customers

William is a consultant who provides private consulting sessions to executive leaders. William is looking for a way to manage where his leads and customers are in their customer journey so that he can increase his revenue. How would William manage this?
He would use customer relationship management
He would use customer lifetime value
He would use his share of wallet
He would use return on investment

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