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William is a manager in the sales department. He has been asked to set some effective goals for the workers in his department. William wants

William is a manager in the sales department. He has been asked to set some effective goals for the workers in his department. William wants to get the best performance out of his team because he is evaluated on how well they do. How should William go about determining the goals for his team?
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make the goals very specific, stating exactly how many sales he wants and when he wants them
keep the goals very broad and general, allowing them to evolve as market conditions fluctuate
set the goals beyond what people can actually do, so they go above and beyond in trying
show his faith in the team by asking them to do their very best, because that's all he can ask of them

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