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Williams Inc. produces a single product, a part used in the manufacture of automobile transmissions. Known for its quality and performance, the part is sold
Williams Inc. produces a single product, a part used in the manufacture of automobile transmissions. Known for its quality and performance, the part is sold to luxury auto manufacturers around the world. Because this is a quality product, Williams has some flexibility in pricing the part. The firm calculates the price using a variety of pricing methods and then chooses the final price based on that information and other strategic information. A summary of the key cost information follows. Williams expects to manufacture and sell parts in the coming year. While the demand for Williamss part has been growing in the past years, management is not only aware of the cyclical nature of the automobile industry, but also concerned about market share and profits during the industrys current downturn.
Total Costs
Variable manufacturing $
Variable selling and administrative
Facilitylevel fixed overhead
Fixed selling and administrative
Batchlevel fixed overhead
Total investment in product line
Expected sales units
Required:
Determine the price for the part using a markup of of full manufacturing cost.
Determine the price for the part using a markup of of full lifecycle cost.
Determine the price for the part using a desired gross margin percentage to sales of
Determine the price for the part using a desired lifecycle cost margin percentage to sales of
Determine the price for the part using a desired beforetax return on investment of
Determine the total contribution margin and total operating profit for each of the methods in requirements through
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