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Williams Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. How can this blog help Williams Technologies with B

Williams Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. How can this blog help Williams Technologies with B2B marketing?
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as a place to post responses to RFPs
by building brand awareness among potential customers
by simplifying vendor performance assessment
by streamlining purchasing and distribution
by matching buyers' requests and sellers' offers

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