Wilson Bros is known for its incredibly rapid decision making process. It is one of their major competitive advantages to be able to go from product conception to product launch in a matter of 6 weeks compared to a year to two years for a competitor. Yet, are the decisions always the best ones? With the assistance of available research from the course and external sources, comment on the following statement: It is clear that decisions must be made on the basis of rational thought. Otherwise we will not get the best decision possible. (5 marks)