Winder Mountains operates a Rocky Mountain ski resort, The company is planning ts ift ticket pricing for the coming ski season. Investors would like to eam a 15% retum on investment on the company's $148,500,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lihts. Winter Mountains projects faed costs to be $35.000.000 for the ski season. The resort serves about 725.000 skiers and snowboarders each season Variable costs are about $11 per guest. Cumenty, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the lift ticket prices Read the res Requirement 1. Would Winter Mountains emphasize target pricing or cost plum pricing? Why? Winder Mountains should emphasize a st new to oinsider whether the approach to pricing because i has been able to differentiate its ski resort from others in the area. Because of its good reputation, managers will have price is within the range customers are willing to pay control over pricing Of course, they 567 per day, what price should Winter Mountains charge Requirement 2. fer resorts in the area charge Complete the following able to calculate the price Winner Mountains should charge perce Total variatie coals Plus Fed costs Pls Target revenue Divide by Number of snowborden Requirements 1. Would Wine Mountain emphasize target pricing or cop pricing? Why? 2. other resorts in the area charge $87 per day what price shoul Winter Mountains shar Print Done Ove Winer Mirtane's favorable reputation, they Winter Mountains should emphasize a still need to consider whether the approach to pricing because it has been able to differentiate its ski resort from others in the area. price is within the range customers are willing to pay. Requirement 2. If other resorts in the area charge $87 per day, what price should Winter Mountains charge? Complete the following table to calculate the price Winter Mountains should charge per lift ticket. Total variable costs Plus: Fixed costs Total costs Plus: Target revenue Total costs Divided by: Number of skiers/snowboarders Price per lift ticket Given Winter Mountains's favorable reputation, they Requ 1. Wo 2. If o Wim should be able to charge the price above without affecting their volume. won't be able to charge the price above without affecting their volume. ntains should emphasize a O consider whether the ment 2. If other resorts in the a approach to pricing because it ha: he range customers are lay, what price should Win cost-plus e the following table to calculat riable costs target Fixed costs untains should charge pe