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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement: Sales $

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement:
Sales $ 1,567,000
Variable expenses 521,740
Contribution margin 1,045,260
Fixed expenses 1,150,000
Net operating income (loss) $ (104,740)
In an effort to resolve the problem, the company wants to prepare an income statement segmented by division. Accordingly, the Accounting Department provided the following information:
Division
East Central West
Sales $ 357,000 $ 660,000 $ 550,000
Variable expenses as a percentage of sales 42%28%34%
Traceable fixed expenses $ 257,000 $ 322,000 $ 205,000
Required:
1. Prepare a contribution format income statement segmented by divisions.
2-a. The Marketing Department believes increasing the West Division's monthly advertising by $23,000 will increase that division's sales by 14%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?
2-b. Would you recommend the increased advertising?

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