Question
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:
Sales $ 1,614,000
Variable expenses 642,760
Contribution margin 971,240
Fixed expenses 1,068,000
Net operating income (loss) $ (96,760)
In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:
Division | ||||
---|---|---|---|---|
East | Central | West | ||
Sales | $ 434,000 | $ 640,000 | $ 540,000 | |
Variable expenses as a percentage of sales | 44% | 36% | 41% | |
Traceable fixed expenses | $ 260,000 | $ 323,000 | $ 194,000 |
Required:
1. Prepare a contribution format income statement segmented by divisions.
2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $21,000 based on the belief that it would increase that division's sales by 16%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?
2-b. Would you recommend the increased advertising?
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