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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:

Sales $ 1,582,000
Variable expenses 741,200
Contribution margin 840,800
Fixed expenses 925,000
Net operating income (loss) $ (84,200 )

In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

Division

East Central West
Sales $ 432,000 $ 650,000 $ 500,000
Variable expenses as a percentage of sales 60 % 38 % 47 %
Traceable fixed expenses $ 252,000 $ 327,000 $ 205,000

Required:

1. Prepare a contribution format income statement segmented by divisions, as desired by the president.

2-a. As a result of a marketing study, the president believes that sales in the West Division could be increased by 17% if monthly advertising in that division were increased by $28,000. Calculate the incremental net operating income.

2-b. Would you recommend the increased advertising?

Yes
No

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