Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement: Sales $

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement:

Sales $ 1,658,000
Variable expenses 588,100
Contribution margin 1,069,900
Fixed expenses 1,177,000
Net operating income (loss) $ (107,100)

In an effort to resolve the problem, the company wants to prepare an income statement segmented by division. Accordingly, the Accounting Department provided the following information:

Division
East Central West
Sales $ 398,000 $ 680,000 $ 580,000
Variable expenses as a percentage of sales 55% 27% 32%
Traceable fixed expenses $ 287,000 $ 328,000 $ 210,000

Required:

1. Prepare a contribution format income statement segmented by divisions.

2-a. The Marketing Department believes increasing the West Division's monthly advertising by $24,000 will increase that division's sales by 19%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?

2-b. Would you recommend the increased advertising?

Don't mind the numbers. That's just me trying to solve it.

image text in transcribedimage text in transcribedimage text in transcribed Prepare a contribution format income statement segmented by divisions. The Marketing Department believes increasing the West Division's monthly advertising by $24,000 will increase that division's sales by 19%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? Note: Do not round intermediate calculations. d the increased advertising

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

The People Policies Audit

Authors: Maurice A. Phelps

1st Edition

1907766049, 978-1907766046

More Books

Students also viewed these Accounting questions