Question
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement: Sales $
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement:
Sales | $ 1,658,000 |
---|---|
Variable expenses | 588,100 |
Contribution margin | 1,069,900 |
Fixed expenses | 1,177,000 |
Net operating income (loss) | $ (107,100) |
In an effort to resolve the problem, the company wants to prepare an income statement segmented by division. Accordingly, the Accounting Department provided the following information:
Division | |||
---|---|---|---|
East | Central | West | |
Sales | $ 398,000 | $ 680,000 | $ 580,000 |
Variable expenses as a percentage of sales | 55% | 27% | 32% |
Traceable fixed expenses | $ 287,000 | $ 328,000 | $ 210,000 |
Required:
1. Prepare a contribution format income statement segmented by divisions.
2-a. The Marketing Department believes increasing the West Division's monthly advertising by $24,000 will increase that division's sales by 19%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?
2-b. Would you recommend the increased advertising?
Don't mind the numbers. That's just me trying to solve it.
Prepare a contribution format income statement segmented by divisions. The Marketing Department believes increasing the West Division's monthly advertising by $24,000 will increase that division's sales by 19%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? Note: Do not round intermediate calculations. d the increased advertisingStep by Step Solution
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