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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement:Sales$ 1 ,
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement:Sales$ Variable expensesContribution marginFixed expensesNet operating income loss$ In an effort to resolve the problem, the company wants to prepare an income statement segmented by division. Accordingly, the Accounting Department provided the following information: DivisionEastCentralWestSales$ $ $ Variable expenses as a percentage of salesTraceable fixed expenses$ $ $ Required: Prepare a contribution format income statement segmented by divisionsa The Marketing Department believes increasing the West Division's monthly advertising by $ will increase that division's sales by Assuming these estimates are accurate, how much would the company's net operating income increase decrease if the proposal is implemented?b Would you recommend the increased advertising?
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