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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement: Sales $

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement:

Sales $ 1,606,000
Variable expenses 608,520
Contribution margin 997,480
Fixed expenses 1,097,000
Net operating income (loss) $ (99,520)

In an effort to resolve the problem, the company wants to prepare an income statement segmented by division. Accordingly, the Accounting Department provided the following information:

Division
East Central West
Sales $ 416,000 $ 650,000 $ 540,000
Variable expenses as a percentage of sales 47% 22% 50%
Traceable fixed expenses $ 270,000 $ 338,000 $ 196,000

Required:

1. Prepare a contribution format income statement segmented by divisions.

2-a. The Marketing Department believes increasing the West Division's monthly advertising by $26,000 will increase that division's sales by 16%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?

2-b. Would you recommend the increased advertising?

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