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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:

Sales $ 1,582,000
Variable expenses 603,920
Contribution margin 978,080
Fixed expenses 1,076,000
Net operating income (loss) $ (97,920)

In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

Division

East Central West
Sales $ 392,000 $ 610,000 $ 580,000
Variable expenses as a percentage of sales 51 % 32 % 36 %
Traceable fixed expenses $ 291,000 $ 321,000 $ 199,000

Prepare a contribution format income statement segmented by divisions.

Division
Total Company East Central West

The Marketing Department has proposed increasing the West Division's monthly advertising by $29,000 based on the belief that it would increase that division's sales by 15%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? (Do not round intermediate calculations.)

Net operating income will by

Would you recommend the increased advertising?

Yes or No

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