Question
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:
Sales | $ | 1,492,000 | |
Variable expenses | 636,000 | ||
Contribution margin | 856,000 | ||
Fixed expenses | 942,000 | ||
Net operating income (loss) | $ | (86,000 | ) |
In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:
Division | |||||||||
East | Central | West | |||||||
Sales | $ | 362,000 | $ | 610,000 | $ | 520,000 | |||
Variable expenses as a percentage of sales | 60 | % | 32 | % | 43 | % | |||
Traceable fixed expenses | $ | 266,000 | $ | 329,000 | $ | 196,000 | |||
Required:
1. Prepare a contribution format income statement segmented by divisions, as desired by the president.
2-a. As a result of a marketing study, the president believes that sales in the West Division could be increased by 12% if monthly advertising in that division were increased by $22,000. Calculate the incremental net operating income.
2-b. Would you recommend the increased advertising?
Yes | |
No |
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