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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:

Sales $ 1,492,000
Variable expenses 636,000
Contribution margin 856,000
Fixed expenses 942,000
Net operating income (loss) $ (86,000 )

In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

Division

East Central West
Sales $ 362,000 $ 610,000 $ 520,000
Variable expenses as a percentage of sales 60 % 32 % 43 %
Traceable fixed expenses $ 266,000 $ 329,000 $ 196,000

Required:

1. Prepare a contribution format income statement segmented by divisions, as desired by the president.

2-a. As a result of a marketing study, the president believes that sales in the West Division could be increased by 12% if monthly advertising in that division were increased by $22,000. Calculate the incremental net operating income.

2-b. Would you recommend the increased advertising?

Yes
No

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