WinterParadises operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season Investors would like to earn a 19% return on the company's $110 million of assets. The company incurs primarily fixed costs to groom the runs and operate the lifts Winter Paradises projects fixed costs to be $37 200,000 for the ski season The resort serves 830,000 skiers and snowboarders each season. Variable costs are $12 per guest. Currently, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the lift ticket prices 1. Would WinterParadises emphasize target costing or cost-plus pricing. Why? 2. If other resorts in the area charge $60 per day, what price should Winter Paradises charge? Winter Paradises should emphasize a approach to pricing because it has been able to differentiate its ski resort from others in the area. Because of its favorable reputation, managers will have control over pricing. Of course, they still need to consider whether the price is within the range customers are willing to pay 2. If other resorts in the area charge $60 per day, what price should WinterParadises charge? Complete the following table to calculate the price Winter Paradises should charge (Round your answer to the nearest cent.) Plus Plus Target revenue Divided by: Price per lift ticket Price per lift ticket If other resorts in the area charge $60 per day, what price should Winter Paradises charge? The price is $ be able to charge $ competing ski resorts in the area. Given WinterParadises reputation, they should a day without affecting their volume. Choose from any list or enter any number in the input fields and then continue to the next