• With a budget of $1000, an average CPC of $2.50, how many clicks can the advertiser receive before their budget is exhausted?
• With an unlimited budget, an average CPC of $1.00, a CTR of 1.8%, and 60,000 impressions, how much will the advertiser spend?
• With an average CPC of $2.00, how high does the conversion rate need to be in order to reach a goal CPA of $10?
• If you have a $3000 budget, your average CPC is $0.50, and your conversion rate is 5%, what is your current CPA? How many conversions can you get for $3000?
• Assume:
• you buy womens skirts at wholesale for $10
• you resell them online for $50
• you give away shipping which costs $5,
• and you want to make $20 per dress.
• What should your target CPA be?
• Using the above information and answer, with an average CPC of $3, how many clicks can you get before you get a sale? What should be your target conversion rate?
• Choose another metric from the readings or your own research that is not included in the math problems. Describe it and explain why it is important in digital marketing.