With a citation: Suppose you were on the marketing team of a Michelin Tires. You are being asked to:

Select the mid$-$range tire market segment and create messages that align with their perceived values, emphasizing attributes that matter most to them... it quality, affordability & sustainability. How would you use target market segmentation to create and align specific communication channels, such as social media for younger demographics or traditional advertising for older generations.

Leverage the promotion mix to highlight diverse value propositions, catering to each segment's desires, whether it's luxury, convenience, or innovation.