With change initiatives you face cultural misalignments and personality conflicts with the staff (JWI. 1). Both of these conflicts would be high risk, when making changes if you have conflicts within the company, it will affect outwardly onto the customers and infect more of the company. With cultural misalignments you will run the risk of offending different groups within the company or customers. Having an open transparent communication plan will help to reduce the risk of the conflicts arising or having them affect multiple areas of the business. Is this correct