Question
With PayPals significant problem in the public view regarding the backlash after floating $2500 fines for sharing misinformation and using the definition of corporate communications:
With PayPals significant problem in the public view regarding the backlash after floating $2500 fines for sharing "misinformation" and using the definition of corporate communications: "Corporate communications is strategic and drives all stakeholder communication strategy in alignment with organizational strategy and policy. Public relations is the implementation of communication in accordance with corporate communication strategy." How should PayPal deal with the issue and loss of customers in the PR realm?
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To address the significant problem and loss of customers in the PR realm resulting from PayPals hand...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
