with reference to ad execution thoughts advertisers are interested in consumers reations to an ad because

88) With reference to ad execution thoughts, advertisers are interested in consumers' reactions to an ad because 88) A) the image of a company is directly proportional to the number of advertisements it produces annually. B) they want to segregate the target audience according to their cognitive reactions toward an advertisement. C) it enables organizations to create suitable counterarguments. D) it helps organizations determine the direction of the integrated marketing communications process. E) affective reactions are an important determinant of advertising effectiveness