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With reference to Brand Evolution Grid , identify the various brands in the portfolio of NESTLE in the Indian market and group the various products
With reference to Brand Evolution Grid, identify the various brands in the portfolio of NESTLE in the Indian market and group the various products of NESTLE according to the Brand Evolution Grid.
Give proper justification for classifying the brands in their respective grids.
Four types of brands can be distinguished: +3 Poor Brand Product Brands Hollow Brands 0: Power Brand 0 '0 o '0 Q HIGH ProductBrand Strong Brand A. ! Product 'i Excellence i i Poor Brand Hollow Brand \"m' Low HIGH Brand Symbolism Illl age Product Excellence Route strong: Brand Rout: Hollow Brand ltdlm Brand Evolution TrajectoryStep by Step Solution
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