With reference to Davro's member firms, as described in Q1, the Board of Directors are seeking your advice on how to ensure that market leadership is retained while setting the Davro brand apart from their rivals in the premium high-volume furniture manufacturing sector. In the short-term it will be important that they maintain the strengths associated with their current 'total market - low cost' strategic competitive position, but they also want to move some of their member firms toward more innovative designs and higher-priced products. Identify and apply the relevant generic strategy model. In about 400 words and with the use of an application of the relevant business-level generic strategy model, explain the options open to the Board