With reference to the key criteria the organization should have considered when selecting the communications tools, critically evaluate Audi's controversial advertising campaign and recommend how the organisation could have avoided the negative consequences associated with their marketing communications.

Read the following mini case study, conduct further research on the case and thereafter complete the task below: Audi - Comparisons went Wrong! The most prestigious German automobile manufacturing brand with years of untainted reputations suddenly drew som harmful sparks over the social media lately. In 2017, Audi rolled out a campaign with a TVC that showed a soon-to-be mother-in-law goes up to the altar and performs thorough checking of her soon-to-be daughter-in-law. The mother checks the bride's teeth and tongue, pinches her nos and lips, pulls her hair and then nods for approval! As ridiculous as it sounds, Audi was ignorant and thoughtless by creating the commercial and airing it. Severe backlas was received and several people unanimously demeaned the sexist ad. Yes, there's no denying to the fact that Audi alway promotes a careful checking when it comes to buying a car. But a car is a car! And a woman is a human, made of flesh an blood. The sexist ad did nothing but reduced the stature of a lady to a mere vehicle. Of course funny wins big, but not by pokin fun at sensitive issues. A brand must not give in to slapstick fun at the cost of a few chuckles. Establishing a brand an promoting its intrinsic values take time. But letting it all go takes seconds. At present, online reputation and digital image are all that a brand has. Audi may not have intended to belittle a woman, b nonetheless, if a touchy subject is in question, it is always better to give it a second thought. Anything and everything you marketing team brings as a marketing idea must not be accepted. Or this may hurt the brand tremendously. The ad is st considered as one of the most controversial ads of all time. Source: https://www.a1future.com/blog/top-10-controversial-marketing-campaigns/ Answer ALL the questions in this