With regards to the situtional marketing analysis conducted develop the following:

A plan or strategy to pilot your research instrument.

Outline the process steps and timelines for the pilot.

Develop a basic budget and resource plan.

Identify your sample pilot group and method of approach.

Determine how you will make contact with your pilot group, and provide feedback.

Process of research instrument validation and data analysis that will be followed.

Determine possible serror in the questions included in the questionnaire