Question
With respect to the six brand building blocks, brand ________ describes the relationship customers have with the brand and the extent to which they feel
With respect to the "six brand building blocks," brand ________ describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it.
salience
imagery
performance
judegment
resonance
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
