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With so much emphasis on understanding customer needs, do you think the reliance on data analytics could potentially overlook the emotional and human aspects of
With so much emphasis on understanding customer needs, do you think the reliance on data analytics could potentially overlook the emotional and human aspects of consumer behavior? Or do you think data can effectively capture and integrate these more subjective elements?
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Strategic management concepts
Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
