With the decision to enter the Australian market finalized and relevant research gathered, you turn your attention to determining the best mode of market entry. Firms can choose from export, joint venture, and direct investment strategies. Although exporting minimizes financial commitment, it limits the firm's control and profit potential. Direct investment has the greatest profit potential and greatest control for the firm, but includes significant commitment and financial risk.

Review the market entry strategies Caff$$ Gustoso is considering and choose the one that is most appropriate for the Australian market.