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With the explosion of audience data, marketers have a much better understanding of the people they are trying to reach. Audience data provides several benefits
With the explosion of audience data, marketers have a much better understanding of the people they are trying to reach. Audience data provides several benefits to brands but there is one that provides...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
