Why do noise traders have limited impact on a companys share price even when they make the

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Why do noise traders have limited impact on a company’s share price even when they make the largest volume of trades in the company’s stock over a given time period?
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Valuation Measuring and managing the values of companies

ISBN: ?978-0470424704

5th edition

Authors: Mckinsey, Tim Koller, Marc Goedhart, David Wessel

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