Question
With the increasing emphasis on customer retention and loyalty, how can marketers effectively implement a customer-centric approach to foster long-term customer relationships and maximize customer
With the increasing emphasis on customer retention and loyalty, how can marketers effectively implement a customer-centric approach to foster long-term customer relationships and maximize customer lifetime value?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
