With the iShirt campaign goals established, the next phase is to develop the content strategy. The VP of marketing, Cherie let you know that she expects the marketing efforts will begin one week before the iShirt launch.

Please keep in mind that every post might not be directly focused on generating sales. This is based on exposure, which is at the top of the sales funnel. A balance of business and consumer-focused content could appeal to the target audience and help generate dialogue.

Instructions:

Phase Four of the social media marketing plan (SMMP) should include platforms specific tactics that support the iShirt campaign goals:

Content topics and formats Explain the types of content and main topics that will be used for the iShirt social media campaign. Include how you plan to source the content.

Platform prioritization Using the social media platforms that you determined in phase one, prioritize them into three tiers. Tier one highlighting the main focus for the iShirt campaign, tier two being secondary platforms, and tier three being any additional supporting channels.

Content calendar First, determine the frequency of posting that should be adopted for each social media platform. Complete the content calendar template provided for one month of the campaign. This is the posting schedule, which should cover one week before the iShirt launch and three weeks post launch. Please include each platform with the appropriate content format and frequency.