With the merger of Sears and Kmart, diversification has been unsuccessful as a corporate-level strategy. This type of diversification was considered related; however, what was
With the merger of Sears and Kmart, diversification has been unsuccessful as a corporate-level strategy. This type of diversification was considered related; however, what was the purpose of implementing this strategy? The reason for its failures? What should have been done differently? And what corporate-level strategies should they use going forward and why?
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The merger of Sears and Kmart was an attempt at related diversification where two companies within the same industry combine to expand their market presence reduce costs and leverage synergies The pur...
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Authors: Alfred A. Marcus, Timothy J. Hargrave
1st Edition
1506388590, 978-1506388595
