With the recovery movement control order (RMCO), the Ministry of Tourism Malaysia announced an immediate action plan to promote domestic tourism in Malaysia to help revitalise the tourism industry.

a)As the Marketing Director for the Malaysian Tourism Promotion Board, appraise ONE (1) benefit positioning that is suitable for domestic tourism campaign. By referring to the suggested positioning, identify the advertising appeal(s) that you would used in your advertising campaign. Determine any THREE (3) execution techniques to present your advertising appeal(s).

b. Examine how the Ministry of Tourism Malaysia will be able to perform executional consistency throughout its advertising campaign if the Ministry would like to have their advertisements to be viewed by audiences on TV, magazines and billboards.