With the trend of visiting caf, Cadbury (a chocolate company) decided to set up a Cadbury Caf in Malaysia. Being a new player in the caf industry, the regional manager makes the following statement: "We shall take advertising to a different level through viral marketing, blogs or social media to gain market share and attract new customers, and we need to be distinctive in the marketplace!" As the marketing consultant, you are required to: (a) Suggest a new positioning and a slogan for Cadbury Caf, with explanation; (6 marks) (b) Propose any THREE (3) online channels as stated above (other than Facebook), with TWO (2) sales promotional activities for each channel, to promote Cadbury Caf. Support your answers with examples. (14 marks) NOTE: The promotional activities must relate to the suggested slogan from (a).