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With the use of relevant examples from the article evaluate the concept and effectiveness of pull and push marketing strategies in relation to Samsung.
With the use of relevant examples from the article evaluate the concept and effectiveness of pull and push marketing strategies in relation to Samsung.
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Push Marketing Strategy Push marketing involves pushing a product or service onto customers The comp...
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
