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With this customer segment, they adopt new products only if absolutely necessary. They generally dont want new technology. Given this reluctance to try new things,
With this customer segment, they adopt new products only if absolutely necessary. They generally dont want new technology. Given this reluctance to try new things, they generally are not considered worth pursuing.
a. Late Majority
b. Laggers
c. Early Majority
d. Early Adopters
e. Technological Enthusiasts
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