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With which type of marketing communication does the marketer have the lowest level of control over the message? Select one: a. personal selling b. advertising
With which type of marketing communication does the marketer have the lowest level of control over the message? Select one: a. personal selling b. advertising c. guerilla marketing d. none of these e
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Management
Authors: Warren R. Plunkett, Gemmy S. Allen
10th edition
1111221340, 978-1111221348
