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With your designated group, pick two companies/brands that have a social media presence. STEP 2: Conduct a social media audit for those two companies/brands, as
With your designated group, pick two companies/brands that have a social media presence. STEP 2: Conduct a social media audit for those two companies/brands, as per the following: • List the top 3 social media profiles the company/brand is currently active on, including the number of followers/subscribers on each platform. • Observe their audience profiles, and provide a brief description on their audience demographics based on your observation, on each platform. • Provide details on their engagement (average likes, comments, or shares for their last 10 posts) for each platform. • Identify and list their two main competitors and perform an analysis on their social media performance (followers/subscribers and average likes, comments, or shares). • Provide two things you believe your company/brand is doing well on social media, and two areas they can improve on their social media presence, and your overall recommendation moving forward.
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