1. Individualism versus Collectivism. As described throughout this book, individualismcollectivism has been used to explain, understand, and...

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1. Individualism versus Collectivism. As described throughout this book, individualism–collectivism has been used to explain, understand, and predict cultural differences in a variety of contexts. It is also a very important dimension in relation to work organizations. Individualistic organizations foster less sacrifice for the group and prioritize individual goals, wishes, and desires over groups. Collectivistic organizations foster more compliance with company policies and more conformity in groups and greater reliance on group work and group orientation to company and organizational tasks. Harmony within groups is valued more in collectivistic cultures; members are more likely to engage in behaviors that ensure harmony and to refrain from behaviors that threaten harmony.

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Culture And Psychology

ISBN: 105417

7th Edition

Authors: David Matsumoto, Linda Juang, Hyisung C. Hwang

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