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Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $32 and

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $32 and a unit cost of $18. The retailer requires a 38% markup on selling price. The manufacturer has unit variable costs of $8. Calculate the retailer selling price. Round your answer to the nearest dollar

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