Question
Within a given industry, provide an example of a market leader, market challenger, market follower, and market nicher. Explain why you think each takes that
Within a given industry, provide an example of a market leader, market challenger, market follower, and market nicher. Explain why you think each takes that particular position in the marketplace. Which do you think has the most leverage? Why?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
