Question
Within the marketing process, what are the most important aspects of the domain of marketing that can lead to the success of the organisation, and
Within the marketing process, what are the most important aspects of the domain of marketing that can lead to the success of the organisation, and how unique are they to the discipline and domain of marketing? Please list some example to help me understand. Thank you.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
