Within the new product development process, an attractive idea must be developed into a a. Product differentiation b. product concept c. product image d. test market 2 Lexus targets wealthy consumers with similar words and buying behaviors, even though the consumers are located in different countries. This is an example of a intermarket segmentation b. loyalty segmentation c. life-cycle segmentation d. targeting segmentation 3.A consists of all the product lines and items that a particular seller offers for sale a product mix b. brand line c. consumer mix d. packaging mix consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative competing products in the minds of target consumers c. Deafferentation 1. Positioning Market targeting h. Market segmentation 1. One of the following is a function of a product's label: a protects the contents b. describes several things about the product c. ensures product and user child safety d. provides convenience and ease of use A involves the use of a successful brand name to launch new or modified products in a new category a line extension b. product line c. brand extension d. private brand Product improvements, product modifications, and original products can all he classified as a pioneer products b. new products c. product concepts d. product ideas A review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives is called a business feasibility plan market strategy development .business analysis product acceptance 9. Introducing a new product into the market is called a. test marketing b. new product development c. experimenting d. commercialization are consumer products that the consumer cither does not know about or knows about but does not normally think about buying. a. line extensions Specialty products c. unsought products