Without Labels, a new thrift clothing retailer, has recently launched a campaign centered around sustainability. The campaign uses social media, print media, and billboards in the local area to encourage customers to come to the shop or to go online to donate gently used clothes and trade them in for equally gently used replacements. Which strategy does Without Labels use to communicate its message to potential customers?

Multiple Choice

multimedia communication

integrated marketing communication

promotional mix communication

concentrated marketing communication

social media marketing communication