Wizz Air Abu Dhabi has recently started operations from Abu Dhabi. As part of the new Wizz Air Abu Dhabi marketing team, you have been tasked with reviewing the current marketing mix of Wizz Air Abu Dhabi as well as making recommendations for a revised more effective marketing mix from June 2021 onwards so that they can achieve even better results during these challenging pandemic19 times.

You will need to conduct a marketing audit and report providing information on the following:

PROMOTION: Illustrate how promotional activity is integrated to achieve its aims for the target market

Examine how they use traditional as well as digital and social media platforms to engage with their target markets

Analyse the additional elements of the extended marketing mix

Make recommendations for improvements to the marketing mix (4Ps only)

Structure, reference and overall and presentation