Wk 4: Discuss Third habit of highly effective people from Steven Covey -- "Put first things first" - either from firsthand experience or from research. Covey talks about what is important versus what is urgentLinks to an external site.. Priority should be given in the following order: Quadrant I. Urgent and important (Do) - important deadlines and crises Quadrant II. Not urgent but important (Plan) - long-term development Quadrant III. Urgent but not important (Delegate) - distractions with deadlines Quadrant IV. Not urgent and not important (Eliminate) - frivolous distractions