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(WN 24.) As the manager of an organization that is attempting to build a MIS, you have been informed that MIS is built upon three

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(WN 24.) As the manager of an organization that is attempting to build a MIS, you have been informed that MIS is built upon three fundamental information sources. The sources are marketing intelligence activities, and marketing research. a-) external records and documents b) databases found on the Internet C-) consultant reports d-) internal company records e-) secondary data from government sources such as the Better Business Bureau 25-) A person's consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior. a-) subculture b-) family C-) social class d-) reference groups e-) social networks

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