Women Are Nearly Half of New Gun Buyers, Study Finds

By Zusha Elinson | September 16, 2021

Women Are Nearly Half of New Gun Buyers, Study Finds

By Zusha Elinson | September 16, 2021

https://www.wsj.com/articles/women-are-nearly-half-of-new-gun-buyers-study-finds-11631792761

Topics: Consumer Behavior, Target Marketing

Summary: Close to half of all new U.S. gun buyers since the beginning of 2019 have been women, a shift for a market long dominated by men, according to a new study. The National Firearms Survey polled more than 19,000 adults. It is one of the largest nationally representative, population-based surveys about gun purchasing ever conducted.

Questions:

1. Provide key details about the 2021 National Firearms Survey itself.
2. Summarize some of the key data points about gun ownership that the article provides from the 2021 National Firearms Survey as well as other data sources. (Provide at least three informative data points.)
3. Describe and critically evaluate the "shrink it and pink it" strategy that gun makers have historically used.
4. What strategies would you recommend to effectively market guns and related products to women? Provide at least three. (For illustration, see https://weatherby.com/store/vanguard-camilla/(Links to an external site.))